TRAVEL MARKETING & MEDIA

BY SANDRA MCLEMORE

North Central Avenue • Glendale, CA 91203  |  (213) 290 -0050 | Pacific Standard Time

hello@cottammclemore.com

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© 2019 TRAVEL MARKETING & MEDIA |  ALL RIGHTS RESERVED  |  CREATED BY COTTAM MCLEMORE INC

ONLINE COURSES

Tailor made for travel industry entrepreneurs by a travel industry expert.

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TMM

FOR TRAVEL ENTREPRENEURS

ONLINE COURSES

If you’ve ever started a business or know someone who has you know that it can become very overwhelming if you’re looking at everything from your logo design, to taxes, website, to newsletters, business insurance to scheduling. The key is to know what you have to do and in what order you have to do it from experts who’ve been there. 

Our online courses were tailor-made for the travel industry by industry experts and have been taken by thousands of travel agents to improve their traffic flow and sales. Not sure which one to take first? Email us and tell us about your business and goals and we'll identify which ones should be your priority. Bulk pricing is available should you wish to take all of the courses at your own pace.

List Building for Travel Entrepreneurs

To run a successful fitness business you must have a steady stream of new prospective clients coming in regularly. As you'll learn in Travel Marketing Revolution, this is the top three levels of your 4 level marketing funnel.

Inside of this course, you'll learn…
 

  • how to collect and manage your business email addresses

  • what a lead magnet is, why you need one and how to create the perfect one that is sure to help you grow your email list

  • why you need a marketing funnel and how to map it out

  • how to work your email list, education, support, sales

  • Smart ways grow your email list

  • Tips on how to set up your email sequences

  • How to select and use events/expos to grow your email list

Video & Live Streaming for Travel Entrepreneurs

For a potential new client to pay you money, they need to know, like and trust you. Building the "KLT" (know, like and trust) factor with a stranger can take time and requires strategy.

The fastest way to build KLT is through video. When your audience can see your face, hear your voice, and read your body language, your sales will close faster.

In this course, we'll teach you the three different types of video your travel brand/business needs, how to create them (lighting, sound, equipment, scripting and more), how to film videos yourself with 3 simple items (from your phone), how to set up in your home, and how to get your video seen by as many people as possible.

BONUS: This course is taught multi-award winning producer, director, and host, Anthony McLemore. You'll be learning from a TV, news and documentary veteran and genius storyteller. Travel Industry Expert, Sandra McLemore co-created the course to ensure it's perfectly relevant for your travel business.

Travel Business
Growth Plan

Get started off on the right foot by creating a rock-solid business plan that is sure to help you build a powerful and profitable brand. 

Inside of this course, you'll learn how to...

 

  • define who your perfect type of client is, who they are and how to get access to them, [Re] naming your business

  • [money in, money out] how much you need to start up or scale your travel business, your profit picture, and collecting payments

  • types of business set up, making sure your I are dotted and T's crossed on everything legal

  • how to get it all done, defining your B.A.D. and other productivity hacks

  • operation systems and processes

  • team building

Creating Your Brand (new businesses & rebrands)

How people perceive your brand is everything. From your logo design to your tagline, to your website and business cards, you’re sending a message out about who you are and what you offer with your font, color and imagery selections. 
 

In this course, you’ll learn how to…

  • create a strong brand that will help you become a standout authority in your field

  • the art of logo design, color selection, and imagery to make your marketing pop

  • identify your key marketing message 

  • visually tell a story to your perfect client making it easy for them to choose you as their go-to travel expert

  • create consistency amongst your business operations

  • DIY vs. Outsourcing

Joint Venture & Group Marketing for Travel Entrepeneurs

There has never been a better time to niche in group travel. There are so many benefits to booking groups of travelers and many travel business owners are really 

In this course, you'll learn...

  • how to change the focus of your business to serve groups

  • how to successfully find and select group leaders that will fill your group numbers

  • how to approach potential group leaders

  • how to leverage the group travelers to ensure they book with you in the future

  • how to set up your social media and website so that you attract and manage groups with ease

Social Media for Travel Entrepeneurs

Social media can be a powerful tool to help leverage your income and impact, but using it for your personal life and your business require very different strategies. 

 

In this course, you’ll learn how to…

  • Identify which social media platforms are best to use for your business and how to find new clients using social media 

  • establish yourself as an expert when you’re just starting out 

  • create the perfect social media post

  • schedule a whole month of posts in less than an hour

  • convert social follows into hot leads

  • How to set up an Instagram & Facebook account for your business

Facebook Ads for Travel Entrepreneurs

As you start to learn about how critical it is to have an operational marketing funnel for your business, you'll soon realize the importance of opening the top of your funnel with strong traffic drivers, Facebook Ads is a popular strategy.

 

In this course, you’ll learn how to…

 

  • What information Facebook collects from its users and how to find your audience through their behaviors and demographics.

  • How to set up your first Facebook Ad campaign

  • How to set goals for your first Facebook Ad campaign

  • How to measure and analyze the effectiveness of your campaigns and make changes as needed.

This course has been co-created by a Facebook Ads Expert who runs her entire business coaching and teaching Facebook Ads, together with Sandra McLemore, the travel industry expert. This means that you are learning Facebook Ads specifically for the travel industry that you are building your business in.

Each of our core courses includes several interactive videos with simple implementation success worksheets (when needed) designed to help you move the needle forward in your business. 
Not sure where to start? 
We recommend starting at the top. Whether you're just starting your travel business, looking to scale or you're ready to skyrocket it's best to have a rock-solid business plan in place first and an email list to sell travel to. 
New courses open every other month.

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